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Simply Electrifying: The Technology that Transformed the World, from Benjamin Franklin to Elon Musk

Product Number:
4648268
$26.95
$24.25 Member Price
In stock

Electricity is at the core of all modern life. It has transformed our society more than any other technology. Yet, no book offers a comprehensive history about this technological marvel, until now.

Simply Electrifying: The Technology that Transformed the World, from Benjamin Franklin to Elon Musk brings to life the 250-year history of electricity through the stories of the men and women who used it to transform our world: Benjamin Franklin, James Watt, Michael Faraday, Samuel F.B. Morse, Thomas Edison, Samuel Insull, Albert Einstein, Rachel Carson, Elon Musk, and more. In the process, it reveals for the first time the complete, thrilling, and often-dangerous story of electricity’s historic discovery, development, and worldwide application.

Written by electricity expert and four-decade veteran of the industry Craig R. Roach, Simply Electrifying marshals, in fascinating narrative detail, the full range of factors that shaped the electricity business over time—science, technology, law, politics, government regulation, economics, business strategy, and culture—before looking forward toward the exhilarating prospects for electricity generation and use that will shape our future.

  • Hardcover. 
  • 400 pages. 
  • 5.9w x 8.3h x 0.9d.