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History is Bunk
How to take a great museum to the next level? Ever wonder what it takes to be a great museum and then supersede that to be more relevant to the community at large?
In 1916 a clearly agitated Henry Ford famously proclaimed that “history is more or less bunk.” Thirteen years later, however, he opened the outdoor history museum Greenfield Village in Dearborn, Michigan. It was written history’s focus on politicians and military heroes that was bunk, he explained. Greenfield Village would correct this error by celebrating farmers and inventors.
Greenfield Village was immediately popular. But that only ensured that the history it portrayed would be interpreted not only by Ford but also by throngs of visitors and the guides and publicity materials they encountered. After Ford’s death in 1947, administrators altered the village in response to shifts in the museum profession at large, demographic changes in the Detroit metropolitan area, and the demands of their customers.
Jessie Swigger analyzes the dialogue between museum administrators and their audiences by considering the many contexts that have shaped Greenfield Village. The result is a book that simultaneously provides the most complete extant history of the site and an intimate look at how the past is assembled and constructed at history museums.
- 216 pages
- 6.12"w x 9.25"h x .62"d.